From Plans to Action: Why Execution Matters More Than Strategy
EIC MBM
Published on September 27, 2025
"A strategy is just a dream without execution. Launch with fierce, decisive action./"
On Day 6 of Nava-aarambh: The Founder’s Journey, we take inspiration from Goddess Katyayani, the fierce warrior form of Shakti. She shows us that courage and decisive action are what win battles
In startups too, plans and strategies are important — but they mean nothing unless you act on them. A founder must take bold steps: launch, sell, and compete with confidence. Let’s break this down with a few simple lessons:
Step 1: Don’t Wait for the “Perfect” Plan
Many student founders keep refining their idea endlessly, waiting for the perfect plan before starting. But in reality, action teaches faster than planning.
Example
A student wanted to start a food-delivery service for her hostel. She kept drafting plans for weeks. Another student with a similar idea just started by putting up a WhatsApp group and delivering meals from one local vendor. Within a month, the second student already had paying customers, while the first was still planning.
Lesson: Start small, act fast. Plans can improve along the way.
Step 2: Test With Real Customers
A strategy may look perfect on paper, but you’ll only know if it works once you test it in the real world.
Example
In a college fest, a student startup team built an event-ticketing app. Instead of waiting to polish every feature, they launched a basic version during the fest. It wasn’t perfect, but students used it — and the feedback helped them improve quickly.
Lesson: Execution brings feedback. Feedback brings growth.
Step 3: : Compete Boldly
Execution is also about confidence. Even if your product is small, showing up and competing can make the difference.
Example
A group of students created handmade stationery but hesitated to put up a stall because big brands were also there. When they finally did, they realized students loved the personal touch and unique designs — they sold out in two days.
Lesson: Don’t underestimate your action. Confidence in execution can beat even bigger players.
Final Thoughts
A founder’s journey is not about having the “best” strategy on paper — it’s about turning ideas into action.
Goddess Katyayani’s lesson is clear: execution wins.
So don’t wait forever. Launch your product, talk to customers, and compete with boldness. It’s not just ideas, but decisive action, that leads to success.